Role of computers in business organization

Com­put­ers have pro­pelled organ­i­sa­tions far beyond the era of pen, pen­cil, and fold­ers stashed in dusty stor­age com­part­ments. Com­put­ers are used in a vari­ety of ways in busi­ness­es, from gen­er­at­ing reports to con­nect­ing with clients. The pur­pose and role of com­put­ers in busi­ness orga­ni­za­tion is to sup­port cru­cial aspects of their oper­a­tions, such as com­mu­ni­ca­tion, record keep­ing, deci­sion mak­ing, data analy­sis, and more. Com­put­ers are used to improve every area of the mod­ern work­place. They’re employed in every part of a busi­ness, from prod­uct devel­op­ment to mar­ket­ing to account­ing and admin­is­tra­tion. The usage of com­put­ers has improved every ele­ment of the mod­ern job.Computers have made pos­si­ble the con­cepts such as flex­i­ble work­ing sched­ules and remote work forces have become pos­si­ble enabling employ­ees to work from when­ev­er they want and at what­ev­er time they wish. 

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Some of the appli­ca­tions of com­put­ers busi­ness organ­i­sa­tion are explained below :- 

Communication

Com­put­ers play a very impor­tant role in busi­ness organ­i­sa­tion to main­tain a smooth flow of Infor­ma­tion and Com­mu­ni­ca­tion between dif­fer­ent par­ties and stake­hold­ers. Busi­ness can use var­i­ous method of com­mu­ni­ca­tion such as email, live chat tools, video or phone con­fer­enc­ing, social net­work­ing, web con­fer­enc­ing etc. It save times and also improves the func­tion­ing of the organ­i­sa­tion. With such advance tools, it also becomes easy for the busi­ness to offer cus­tomer sup­port to its clients in a time­ly and effi­cient manner.

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Marketing :

Because most mar­ket­ing is done online via social media, blog­ging, web­site build­ing, adver­tis­ing, and e‑newsletters, busi­ness­es can make exten­sive use of com­put­ers for mar­ket­ing. To make the cam­paign more appeal­ing and lucid for the audi­ence, IT devel­op­ers can con­struct a web­site employ­ing numer­ous intrigu­ing graph­ics and con­tent with diverse forms of media, such as text, pho­tographs, and videos. The web­site would dis­play promi­nent­ly in Google search results if Search Engine Opti­miza­tion and web ana­lyt­ics were used, attract­ing traf­fic and allow­ing the busi­ness to sell those things to web­site visitors.

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Accounting

Com­put­ers can also have Organ­i­sa­tion in sort­ing its large finan­cial data in order to obtain their large and small scale finan­cial posi­tion just by few clicks. Com­put­ers are also use­ful for per­form­ing var­i­ous task like invoic­ing clients, main­tain­ing data about debtors and cred­i­tors, cal­cu­lat­ing pay­roll, cal­cu­lat­ing and fil­ing text for­mat etc. With the com­put­er, Accoun­tants can now focus on the high­er lev­el pic­ture of a busi­ness’s finances, leav­ing the low­er lev­el stuff to the machines. 

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Storage

Busi­ness­es can store enor­mous data on com­put­ers. That don’t need huge cab­i­nets for stor­ing data now. With com­put­ers and serv­er, organ­i­sa­tions are capa­ble of stor­ing and sort­ing bil­lions of files and enable them to access at any time. Dig­i­tal stor­age is much larg­er and more effi­cient and Secure while com­par­ing with the phys­i­cal stor­age as it is more dif­fi­cult to lose or steal files from a well pro­tect­ed data­base which is one of the main ben­e­fits of the computer.

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Educational purposes

With the access of Inter­net in the com­put­ers, organ­i­sa­tions can reach the pool of world’s infor­ma­tion which can be used effi­cient­ly to edu­cate its employ­ees such as about the com­put­er poli­cies, soft­ware used, as well as stan­dard pro­ce­dure and safe­ty. Instead of hir­ing teach­ers’ employ­ees can be edu­cat­ed online. Live webi­nar, con­fer­ences and ques­tion and answer ses­sions can also be con­duct­ed. Employ­ees can learn through var­i­ous media, such as videos, text etc which enables them to bet­ter under­stand the sub­ject matter.

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Research

Com­put­ers enable busi­ness­es to per­form a wide range of tasks, such as con­duct­ing com­pet­i­tive research and learn­ing about their con­sumers’ tastes and pref­er­ences. A firm can obtain mean­ing­ful infor­ma­tion about its con­sumers and com­peti­tors using cur­rent data min­ing tech­niques from a vari­ety of sources, includ­ing forums, search engines, indus­try-spe­cif­ic web­sites, and even social media. Busi­ness­es can learn about pub­lic opin­ion and pub­lic reac­tion by con­duct­ing online sur­veys or by read­ing cus­tomer reviews on var­i­ous web­sites when launch­ing new items.

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